Last edited by Nikomuro
Tuesday, May 12, 2020 | History

8 edition of Commonsense Direct Marketing found in the catalog.

Commonsense Direct Marketing

by Drayton Bird

  • 294 Want to read
  • 31 Currently reading

Published by Kogan Page .
Written in English

    Subjects:
  • Sales & marketing,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • Advertising & Promotion,
  • Marketing - Direct,
  • Business & Economics / Marketing / Direct,
  • Business & Economics/Advertising & Promotion,
  • Marketing - General

  • The Physical Object
    FormatPaperback
    Number of Pages352
    ID Numbers
    Open LibraryOL7967175M
    ISBN 100749431210
    ISBN 109780749431211

    Drayton Hen's Commonsense Direct and Digital Marketing needs no introduction to entrepreneurs and direct entrepreneurs. It is not solely seen as a result of the authority on direct promoting execution, nevertheless may also be extensively appreciated for its partaking, no-nonsense sort.   ProQuest Ebook Central LibGuide. Perfect for Twitter and Facebook! Post these digital ads on your social media channels and point your patrons directly to Ebook Central for their as many times as needed throughout the semester.

    Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital : Kogan Page. Like many other disciplines, Direct Marketing is a field few understand – and those who don’t understand it like to bash it. It’s just human nature. Remember, many people use direct marketing in their business and see exceptional results – and it can work for you too, if you give it a chance and have some patience.

    “Drayton Bird knows more about direct marketing than anyone in the world.” A great book to read and re-read and one that I wish I had read earlier in my career.” “I built my business on Commonsense Direct Marketing – It always points you in the right direction.”. Find many great new & used options and get the best deals for Commonsense Direct Marketing by Drayton Bird (Hardback, ) at the best online prices at eBay! Free delivery for many products!


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Commonsense Direct Marketing by Drayton Bird Download PDF EPUB FB2

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style.

The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and/5. The book was originally called Commonsense Direct Marketing and back init was probably a good idea to include Digital Marketing as well.

Inevitably technology moves on and this section is dated but it's not a major part of the book/5(26). Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style.

The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across Cited by:   Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing/5.

The book was originally called Commonsense Direct Marketing and back init was probably a good idea to include Digital Marketing as well. Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books focus on the process of creating headlines, openings, bullet points, proof /5(31).

Commonsense Direct Marketing is, without doubt, mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world.

Drayton Bird has over 40 years' experience as copywriter, client, creative director and, latterly, as Vice Chairman and Creative Director of the world's largest direct /5(36). For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'.

The book was first published inand this new edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easy-to-read format. ISBN: OCLC Number: Notes: Includes index. Description: pages: illustrations ; 24 cm: Contents: Beginnings --The amateur approach --The difficult approach --Some valuable discoveries --The mysterious rise of direct marketing --A paradox --Your timing is good --The Three Graces of Direct Marketing --Short-term thinking --To make and keep a customer --What.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style.

The latest edition takes the book into new territory — the field of digital : $ Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure Reviews: 1. The book was originally called Commonsense Direct Marketing and back init was probably a good idea to include Digital Marketing as well.

Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books focus on the process of creating headlines, openings, bullet points, proof /5(25). Commonsense Direct Marketing is a compilation of many of the lessons that he learned about direct marketing from his many years of in-the-trenches experience.

At the time he wrote the book in the s, the internet was in its infancy, so the reader should translate many of the ideas to apply them to marketing on the internet. COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus.

Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business.

Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling. Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense latest edition takes the book into new territory - the field of digital marketing.

It gives the marketer the tools, techniques and structure. Commonsense Direct and Digital Marketing: Drayton Bird. This book is the bible for direct marketing.

My current book is the fifth edition, with my previous two falling apart due to overuse. This book is easy to read, packed full of facts, marketing solutions.

Commonsense Direct Marketing Bird, Drayton by Drayton Bird and a great selection of related books, art and collectibles available now at - Commonsense Direct Marketing by Bird, Drayton - AbeBooks. Commonsense Direct And Digital Marketing Review – My take on this product.

As seen on their salespage and from their emails you can expect many things from this book. But, as usual with these forms of endorsements Commonsense Direct And Digital Marketing promises a lot and gives you a ton of reasons why you should purchase it.

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject. Commonsense Direct & Digital Marketing – by Drayton Bird.

A practical yet entertaining guide to the intricacies of direct marketing. “If you read no other book on direct marketing you should find the time to read this one” – Direct Marketing International “Read it and re-read it.

It contains the knowledge of a lifetime.” – David. - Buy Commonsense Direct and Digital Marketing book online at best prices in India on Read Commonsense Direct and Digital Marketing book reviews & author details and more at Free delivery on qualified orders/5(25).Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing.Direct Marketing International 'For sheer readability, it's still hard to beat Commonsense Direct Marketing.' Direct Response 'Probably the best book written on direct marketing in the UK and certainly the easiest to read.' Direct Marketing Strategies.